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Do you believe everyone, everywhere should have someone to turn to for support with their mental health?

Our vision is a world where mental health is valued and treated in the same way as physical health, and that by 2030 everyone, everywhere, will have someone to turn to when their mental health needs support. 

We are a new and fast growing organisation, launched in 2018. We are a small team of advocacy, communications and resource mobilisation specialists working with the global mental health community to make the case for mental health to policy makers. We work closely with colleagues and partners around the world – and we exist to promote and support their work.

Join our fast-growing, dynamic team working to bring greater action on mental health globally. Check in here for roles being advertised currently.

Speak Your Mind Country Campaigns Manager
Salary: £40,000 – £59,000 based on experience, 2 year contract
Location: Central London, office based. Up to 3 months of travel / year

Reporting to Global Director of Campaigns

The Initiative:

We want to see a world where everyone, everywhere, has someone to turn to in support of their mental health. However, this is not currently the case. Worldwide mental health conditions are increasing and depression alone is on track to be the leading disease burden by 2030. The world is not yet equipped to handle this growing crisis, especially in low and middle income countries where the majority of conditions occur. United for Global Mental Health was established in 2018 as an organisation focused on increasing global advocacy, campaigning and financing for global mental health to address this growing global need and increase the political and financial commitment so that everyone, everywhere has someone to turn to when their mental health needs support.

Together with over 80 people from 14 countries, in just a few months time we will be launching the first global mental health campaign that is led by passionate campaigners and people with lived-experience of mental health from all over the world: from Nigeria to the US, from Indonesia to Australia and from Sierra Leone to Tonga. Supported by high-profile partners and ambassadors, our campaign will unite efforts to bring greater action on mental health.

About You:

You have a strong background in global and country level campaigning and advocacy, with a demonstrable personal passion for action to improve global mental health policy and practice. You are a strategic thinker having worked to link global and national level advocacy and campaigning, ideally having worked across low, middle and high income countries.

As an experienced manager of people and resources, you come with an established record of trusting, developing and enabling your team to do amazing work, and supporting them to thrive. You are entrepreneurial at heart and enjoy working in a dynamic and rapidly changing environment, to deliver a fast paced campaign.

You are diplomatic and collaborative; passionate about working in partnership with others to support their work and put mental health firmly on the global agenda.

Most importantly, you share our vision for a world where everyone has someone to talk to when they need support for their mental health, in a world free of judgement.

The Role:

This role includes the following responsibilities;


Play an active role in developing and implementing the Speak Your Mind campaign strategy focusing on ensuring input from country teams into the global strategy, and supporting country teams to lead the development and implementation of their own national strategies and plans.


Supporting national partners to develop and implement their national level campaigns with a strong focus on capacity building.

Ensure the campaign is impactful and rooted in advocacy and policy work that maximises national and global opportunities for impact.

Manage the strategic expansion of the campaign to new countries, in line with the overall campaign strategy.


Manage the support and coordination of global partners to support country campaigning work.

Identify partnership needs across all country teams, and support securing these partnerships to have maximum impact at the national level

Ensure Speak Your Mind partnership guidelines are adhered to, especially ensuring country ownership over their own campaigns


Work closely with the global and country communications teams to develop and implement the campaign narrative, assets and overall strategic communications.

Ensuring best practices throughout national campaigning efforts, maximising the most up to date communications techniques across digital, traditional and offline.


Support country campaign team applications for funding from third party sources.

Support UnitedGMH to fundraise in order to deliver Speak Your Mind related activities at country and global level.

Ensure Speak Your Mind campaign commitments to global funders are met through effective communications and reporting.

Project Management and Cross-team integration

Work collaboratively to ensure that all UnitedGMH campaigning activity and messaging is aligned with organisational priorities and objectives.

Ensure all staff are well informed of country campaign plans and actively involved in helping support their delivery wherever needed.


Report on the impact of campaigning activities, ensuring processes for reporting are efficient and effective; apply learning to drive efficiencies and future performance.

Monitor and evaluate all campaigning activities and provide regular updates to internal and external stakeholders.


Manage the country campaigns team in such a way that delivers upon objectives and promotes good mental health for our team.

Help set and manage the budget of the team.


Play an active role in the UnitedGMH management team.

Ensure that all activities undertaken on behalf of the organisation externally or internally, are in line with the overall aims of the organisation and with policies and procedures.

Commitment to safeguarding and to being confident and competent in meeting safeguarding responsibilities.



Substantial experience (at least 8 years) driving successful campaigns for the achievement of policy outcomes, including through public engagement.

Experience working with national campaigns or policy formation within a low and/or middle income country.

Demonstrated experience in creating and managing high impact national communications campaigns; with a strong professional knowledge and practice of implementing media, digital and marketing campaigns

Experience using technology and innovative tactics to mobilise for impact


Working knowledge of global advocacy environment; including the UN, multilaterals and bilaterals.

Demonstrated experience of running campaigns to deliver substantial policy commitments (ideally in the area of health).

Global Mental Health

Strong personal passion for global mental health policy and practice.


Demonstrate excellent organisational, project management and administration skills.

Strong stakeholder management skills; managing relationships to deliver results and build strong working relationships with a range of partners.


Higher level degree in relevant field; public relations, international relations, communications, management, public health or international development.

Must have permission to work in the UK.

Ideally demonstrate proficiency in at least one language other than English (French or Spanish preferred).

Please submit your CV and a cover letter on Charity Jobs to apply for this position.

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